Fresh Cuts

Green Industry Pros News Round-Up

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EquipmentShare's North Salt Lake Site Joins Takeuchi's Dealer Network

Takeuchi-US has added EquipmentShare of North Salt Lake, UT to its growing North American dealer network. Located at 295 South Redwood Road in North Salt Lake, the site will carry Takeuchi’s full line of excavators, compact track loaders and wheel loaders for sale and rental. It will also offer replacement parts and serve as an authorized Takeuchi equipment repair center for customers throughout a seven-county region in North Central Utah.Equipment Share SlcTakeuchi

“Since we began carrying the Takeuchi line at our Columbia, MO location in July 2020, we’ve been consistently impressed with Takeuchi’s quality equipment, customer focus and dealer support,” said Jabbok Schlacks, president and CEO of EquipmentShare. “Takeuchi knows what today’s equipment owners and operators are looking for in a machine – durability, comfort and productivity. We’re pleased to now offer their equipment in the Salt Lake City area, and we expect that our customers there will quickly come to appreciate the difference a Takeuchi machine can make.”

Sonsray Machinery Expands into Arizona Sonsray Logo Ii

CASE Construction Equipment dealer Sonsray Machinery is expanding into Arizona with new full-line CASE sales, rental and service operations in Phoenix and Tucson.

The expansion further establishes Sonsray as the largest CASE dealer on the West Coast with 15 locations in five states: California, Washington, Oregon, Nevada and Arizona.

“Sonsray embraces the unique challenges facing contractors on the West Coast and in the Southwest, and now brings its commitment to equipment support and community development to Arizona,” says Leandro Lecheta, head of construction — North America, CASE Construction Equipment. “CASE and Sonsray share a passion for community building, as Sonsray has actively supported our work with Team Rubicon in providing disaster relief, as well as the good work it does through the Sonsray Force-for-Good Foundation.”

The new Phoenix and Tucson stores are operational now — contact details and address information for each location can be found at

NaturaLawn of America Announces Grand Opening of Two New Franchises

NaturaLawn of America has expanded service to customers to New Hampshire and Mississippi.

New franchise owners, Diego Antonio from New Hampshire and Justin Sapp from Mississippi, join the NaturaLawn of America franchise system for the 2021 season.

“Our company owes its success to our dedicated franchisees, employees, excellent proprietary product line and high service standards,” NaturaLawn president and founder Phil Catron said. “We are proud to welcome Mr. Antonio and Mr. Sapp to our extended family.”

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PBI-Gordon Unveils New Training Platform

PBI-Gordon launched a new training platform during the virtual 2021 Golf Industry Show this week.

Upon registration to the site, lawn care operators will gain access to library of knowledge modules designed to simplify the product training process. Currently, training modules for SpeedZone EW Broadleaf Herbicide for Turf and Union Fungicide SC are available. New modules will be added each quarter.

Each module is between two and five minutes in length, allowing users to quickly review product details and application information and get back to work.

Spring-Green Lawncare Makes Entrepreneur's Franchise500 List

Spring-Green Lawncare recently ranked in Entrepreneur magazine’s Franchise500. The highly ranking is recognized as an invaluable source for those seeking to buy and own a franchise.

The key factors that go into the evaluation include costs and fees, size and growth, support, brand strength, and financial strength and stability. Each franchise is given a cumulative score based on an analysis of more than 150 data points, and the 500 franchises with the highest cumulative scores become the Franchise 500 in ranking order. 

“We’re honored to be included in this prestigious ranking,” said James Young, president of Spring-Green Lawncare. “In a year like no other, we have been responsive to the challenges of the COVID-19 pandemic, and as a result, Spring-Green has seen revenue growth ranging from eight to 15% across its franchise network. This was the impetus for us to create a green industry stimulus plan. Currently, more than 35% of Spring-Green franchise owners successfully operate a green-industry business as a sister company to their Spring-Green franchise. This stimulus plan is being offered to those who are already in the green industry and want to add a Spring-Green franchise to their existing green business.”

Industry Appointments

Altoz Inc. Hires OPE Industry Veteran

Doug Dougherty has joined Altoz as district sales manager provide support for existing dealers and working to grow the Altoz dealer network in the Illinois, Indiana, Ohio, and Michigan regions. 

Takeuchi Announces Promotions, New Hires 

Takeuchi-US announced the promotion of Shay Klusmeyer to divisional manager, leading Takeuchi’s regional business managers and regional product managers as they support dealers and customers in the company’s West, Southwest, Central Midwest, and Midwest regions. 

Luschen “Lou” Gore has joined Takeuchi-US, as its new regional business manager for the Mid-Atlantic Region which includes South Carolina, North Carolina, Virginia, West Virginia and Ohio. Gore will be responsible for all sales development and activity in that multi-state region, including dealer development, dealer recruitment, inventory control, collections, forecasting, program promotion and communication.

Fecon Announces Executive Promotion 

Fecon announced the promotion of Mark Middendorf to senior vice president of salesIn his new role, Middendorf will  oversee the global sales effort for all Fecon products.  

RightLine LLC Hires Regional Sales Manager

RightLine LLC announced Brian McCloud as regional sales manager. In the new position, McCloud will represent the existing RightLine products, which includes EPA-registered herbicides, insecticides, fungicides, nematicides and nutritional products. 

Ground Works Adds to its Management Team 

Ground Works Land Design, in Cleveland, Ohio, recently named Joseph Stark as marketing director and Adam Swank as director of technology.