As part of its first-ever State of Independents Conference held in Chicago on December 10, the North American Retail Hardware Association (NRHA) honored Stihl Inc. as one of its 2015 Channel Partnership Award winners.
The Channel Partnership Awards were presented to three home improvement industry manufacturers that were selected by independent home improvement retailers as representing “best-in-class partners in supporting their success.”
“A strong relationship between manufacturers and independent retailers is vital to the overall health and continued success of this channel,” says Dan Tratensek, NRHA vice president of publishing. “For these awards, we simply asked retailers to tell us which manufacturers they felt went above and beyond in supporting them. From all the manufacturers mentioned, we identified three of the top vote-getters for recognition.”
Additional Channel Partner Award recipients for 2015 were Weber Grills and Milwaukee Electric Tool Corp.
“Perhaps no other company better defines ‘supporting independent retailers’ than Stihl,” says Tratensek. “From its commitment to only selling through the independent retail channel to its marketing support for shop-local programs, Stihl has lead the way in the movement to help independent retailers find success.”
