Global demand for power lawn and garden equipment is forecast to grow 2.5 percent per year to $24.2 billion in 2021. Demand for power lawn and garden equipment is going to remain heavily concentrated in the U.S., Canada and western Europe, which together account for 75 percent of the total global increase in sales between 2016 and 2021. These and other trends are presented in Global Power Lawn & Garden Equipment, 6th Edition, a new study from The Freedonia Group, a Cleveland, Ohio-based industry research firm.
Demand for power lawn and garden equipment in the U.S. is forecast to rise 2.7 percent per year, in line with the global average growth. Continued recovery in the construction sector is going to contribute to increased sales. However, an expected decline in the number of golf courses in the country is going to have an adverse impact on demand.
Demand for power lawn and garden equipment in Canada totaled $1.1 billion in 2016, making Canada the world's fourth largest national market for these products behind the U.S., France and Germany. Similar to the U.S., Canada is an intensive user of power lawn and garden equipment (on a per household basis), reflecting large yard sizes and high levels of disposable income.
Western Europe accounts for a large share of the global power lawn and garden equipment market relative to its population size, reflecting the importance of cultural preferences for lawn maintenance in supporting demand. Most countries in western Europe have mature power lawn and garden equipment markets, and growth is going to be sluggish by global standards through 2021. A region-wide emphasis on environmental friendliness is going to contribute to rapid growth in demand for battery-powered products, which already have high rates of penetration by global standards.
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