Honda Power Equipment has announced an expansion of its partnership with The Home Depot.
Beginning September 1, 2015, a number of Honda generator models will be sold at The Home Depot’s top 300 U.S. PRO Desk locations, a specialized area of the store dedicated to the product and service needs of the professional contractor. The Home Depot PRO Desk is designed to make it faster and easier for contractors to shop for construction and building materials, helping pros save time and money.
According to the terms of the new agreement, Honda Power Equipment will supply The Home Depot with five of its generator models: three Industrial Series models (EB2000i, EB3000c and EB5000) and two Super Quiet Series models (EU2000i and EU3000is). In addition, The Home Depot also will make these five models, plus two additional Honda generator models—the Super Quiet Series EU1000i and EU3000i Handi—available for purchase via its website at homedepot.com.
Why Honda says this is necessary. By broadening its alliance with The Home Depot with the supply of EU and EB generator models, Honda Power Equipment says it can strengthen its multi-channel sales approach, creating growth and awareness among professional contractors of its portable power product and brand with the world’s largest specialty retailer. This awareness is anticipated to drive sales growth, particularly in the commercial segment, through increased purchase consideration, product reviews and additional internet visibility. By extension, contractors and consumers have the flexibility to choose where they prefer to have products serviced—at one of The Home Depot service outlets, or through an independent servicing dealer. The result is overall improved customer service and satisfaction.
