The North American Equipment Dealer Association (NAEDA) has announced Dixie Chopper as the winner of its 2015 Most Improved Award.
Dixie Chopper received NAEDA’s 2015 Most Improved Award for attaining the greatest percentage of improvement in overall ratings from 2014 based off the association’s annual dealer-manufacturer relations survey. Each year NAEDA invites thousands of equipment dealers across the country to participate in the survey. This year the association received more than 6,000 manufacturer ratings, according to Gail Halderman, chair of NAEDA’s Member Services Committee.
How dealers evaluate manufacturers. In the survey, manufacturers are rated in 12 categories: overall dealer satisfaction, product availability, product quality, product technical support, parts availability, parts quality, return privileges, communication with management, warranty procedures, warranty payments, marketing and advertising support, and manufacturers’ response to dealer needs/concerns.
“We are very excited to receive this honor from NAEDA and would like to thank our dealers for recognizing our commitment to continuous improvement and the progress that we have made so far,” said Chris Vernon, vice president and general manager of Dixie Chopper. “We will continue to get better in all areas of our business as we strive to meet all of our dealers’ needs.”
This award comes just one year after being acquired by Jacobsen, a Textron company.
Other notable manufacturers include the following that were recognized as NAEDA’s Dealer’s Choice Award winners:
- John Deere – Full-Line Manufacturer
- LS Tractor – Tractor Manufacturer
- Vermeer – Shortline Manufacturer
- Grasshopper – Outdoor Power Equipment Manufacturer
