Shindaiwa Inc.

Lake Zurich, IL 60047

The fastest-moving parts are showcased on a wall display as customers enter the second tier of the showroom.

New Store, New Look... A New Beginning

Jeremy Eck (right) and Clint Harlan, his partner in the sod installation company

Fast Learner

The walls at Dave's display handheld equipment as well as safety products such as eyewear and gloves.

Products and Service Build Customer Relations

Times have changed. At 24 years old, Bruce Jr. is an account manager and, like his father, has a degree in business. Says Bruce Sr., 'When he takes over some day, he will be swinging a 300-pound monkey, compared to the 50-pound monkey I was swinging. Costs have gone up, there's more competition, and customers are more sophisticated and price-sensitive than their predecessors. He will have to continue battling operational costs while delivering a superior product to the market.

Waging War on Costs

Dealers in the Driver's Seat

Shindaiwa Inc.

The handheld blower lends itself well to many applications, but most manufacturers and users agree that the backpack is still a better choice for projects requiring at least 15 minutes of continuous operation.

Air Time

Bruce and Rita Purcell

Dealer Battles Drought, Cut Costs

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