Engelbert Strauss Inc.

STRAUSS is a globally leading brand in performance workwear, safety footwear, protective equipment and jobsite accessories. Founded in 1948, the family-owned business is led by brothers Henning and Steffen Strauss, the third generation of the Strauss family. Its iconic ostrich logo reflects the family’s name and heritage—Strauss means ostrich in German—and has become a distinctive symbol of pride and identity for skilled tradespeople worldwide.

The Ostrich is trusted by tradespeople, builders, farmers and DIYers across the globe for its pioneering style of technical, multi-pocket workwear that melds performance and function with comfort and design. Each fabric, each pocket placement, each small detail is engineered to help workers everywhere tackle the specific challenges they're likely to face on the job and endure tough working environments.

In 2026, STRAUSS opened its U.S. base in Columbus, Ohio. The company also maintains a strong presence at trade shows across the country.