Environmental Science, a division of Bayer CropScience LP, has announced it is now offering a new 22-pound package size of its fire ant control product TopChoice, conveniently sized for lawn care professionals treating quarter-acre lawns. The 22-pound bag, which treats approximately 11,000 square feet (or 0.25 acres), will be offered in addition to the 50-pound option already available.
There is also a lower price for pallet quantities of TopChoice purchases. This new price structure will benefit end-users who buy full pallet quantities in a single invoice transaction. For customers who order more than one pallet of either the 22- or the 50-pound bags of TopChoice on one invoice, the new volume pricing of $2.50 per pound will apply to the purchase (standard pricing is $2.75 per pound, and 22- and 50-pound purchases cannot be combined to make a pallet quantity.
“Having both 50- and 22-pound bags of TopChoice will provide two package size options to best meet the needs of our customers,” said Cynthia Gigandet, TopChoice product marketing manager at Bayer Environmental Science. “With the addition of the volume pricing structure now available for TopChoice, we are providing both convenience and cost savings to lawn care professionals."
According to Bayer, TopChoice has been proven effective on more than 1.5 million lawns throughout the Southeastern portion of the United States, where fire ant activity is highest.
Earlier this year, Bayer also launched its TopChoice Fire Ant Prevention Campaign to support lawn care and pest management professionals in educating homeowners and groundskeepers about the importance of fire ant prevention. Lawn care and pest management professionals can request a free TopChoice Fire Ant Kit to help spread the word to customers about fire ant control with TopChoice. The toolkit, available by calling 1.800.577.5163 (press 3), features promotional door hangers and $15 customer rebate cards, as well as more ideas to help increase treatment sales.
The promotional materials will drive homeowners to www.nofireants.com, which provides information on fire ant control, including how TopChoice works; a schools and parks savings program; a parent toolkit and a homeowner rebate program.
