Recruitment & Retention: Page 91

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ARI’s PartStream Enhances the Shopping Experience for Dealers’ Customers
ARI's PartStream makes the right part information available immediately and in an easy-to-use format.
Industry Updates
Stihl Hires Casey Kralovetz as Product Management Support Specialist
STIHL Inc.
In his position as product management support specialist, Casey Kralovetz will be responsible for supporting the Sales department and Product Management team in all aspects of sales administration, technical and marketing support at Stihl.
In his position as product management support specialist, Casey Kralovetz will be responsible for supporting the Sales department and Product Management team in all aspects of sales administration, technical and marketing support at Stihl.
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Stihl Names Les Robinson New Social Media Specialist
In his new role, Les Robinson will be responsible for planning and maintaining current and new social media communications, as well as developing content for Stihl.
Les Robinson holds a Bachelor of Science degree in journalism from Old Dominion University.
Mowing & Maintenance
Cutting Through the Budgeting Myth
Ewings Network Solutions
Business coach Jon Ewing offers practical financial planning advice to help contractors improve in the areas of cost estimating and sales forecasting.
Mowing & Maintenance
How To Make Price a Non-Issue
Two up-and-coming landscape contractors talk about how they have increased customer retention by making price a non-issue.
Mowing & Maintenance
How To Provide Killer Customer Service
Here’s a step-by-step process to assist contractors in improving customer retention through killer customer service.
Mowing & Maintenance
Every One Counts
A new approach to business planning has helped Senske Lawn & Tree Care increase profit margin even though sales had dropped due to the recession.
Mowing & Maintenance
Survival Mode
Bryan Buero of Detroit-area Trio Outdoor Maintenance is surviving the recession by deploying marketing strategies that focus on high-end residential customer retention.
Bryan Buero prefers to be in the field, but is learning how to balance that with the need to manage his growing business.
Industry Updates
Laying the Foundation For Growth
The LaurelRock Company started out as a landscape design company that soon added lawn maintenance services. A healthy balance between the two, along with an aggressive marketing push, has helped the company withstand the recession.
Burt (left) and Dickson DeMarche (Photo by Peggy Garbus Photography, peggygarbus.com
Industry Updates
Rising Above the Price War
Certified Manager credential gives marketing boost
Crystal Arlington of AGMG
Mowing & Maintenance
Preserving a Vision for Customer Service Excellence
By focusing on the needs of their growing female customer base, as well as employee retention and education, the women at C&L Mower Service in San Antonio, TX, are carrying-on a vision for customer service excellence.
Dealerprofilepreservingavision 10222396
Mowing
Market Watch: Commercial Riders
Riding lawnmower sales are expected to experience an increase in 2011 as customers look for equipment that proves to be efficient and long lasting, sold by a dealer who qualifies them for the right machine to fit their needs.
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