Marketing

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Software & Technology
Your First Move With A New Lead
What landscaping companies should say in the first reply to a new lead.
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Beyond The Fine
September 28, 2026
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Working Through The Maze Of Marketing
September 16, 2026
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Does Your Marketing Reach the Right Customers?
September 11, 2026
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Not Every Lead Is Equal
September 8, 2026
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Study Says: Track Jobs, Not Leads
August 31, 2026
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Software & Technology
Simpro Group Launches RAIN, New Features For Lightning Platform
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Marketing
Survey: Gap In How Home Service Companies' Perception Of The Customer Communications Experience
Woman in green jacket interacting with AI chatbot robot on laptop screen during customer service conversation
Marketing
How To Market Your Landscape Company In The Age of AI
Three wooden search marketing tags next to magnifying glass on dark background
Marketing
The Problem With The Search-Engine Model
Job Costing & Estimating
Death By Voicemail: Solving The 'Quote Friction' Problem
Pied Piper Management Co. LLC
A lead looking for a simple spring cleanup today might be the same homeowner looking for a $50,000 outdoor kitchen next year. By allowing "quote friction" to drive that lead to a competitor who simply answered the phone faster, you aren't just losing a job; you’re losing a long-term asset.
Smartphone displaying voice message notifications with audio waveform icons in speech bubbles
Marketing
Study Reveals 42% Lead Failure Rate
Pied Piper Management Co. LLC
Results of customer interaction with national home service brands.
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Training & Education
Top 5 Leadership Tips
Oldcastle APG
The green industry leadership skills needed to handle what comes next.
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Software & Technology
Leveling the Playing Field for Midsize Companies with Benchmarking
IntelliShift
Benchmarking is a process that transforms raw data into actionable insights that drive efficiency and growth. Here's how landscape companies can implement it.
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Cleanups
Kickstarting The Spring Land-Clearing Season
Diamond Mowers LLC
High-impact jobs to maximize profit and equipment performance for land-clearing pros.
Yellow and black RUSCH skid steer loader clearing brush and vegetation from overgrown land
Marketing
Curb Appeal Data: Improved Nearby Lawns Would Help Sell Homes
NaturaLawn of America
Survey on homeowners show interest in paying to improve neighbors lawns if it would help sell.
Aerial view of suburban neighborhood with modern two-story homes, manicured lawns, and palm trees in a desert valley setting
Marketing
A Lead Or A Call, That Is The Question
Marketing By McCarthy
A cost breakdown of shared leads vs. exclusive calls for landscape contractors.
Spiral notebook with handwritten 'Qualified Leads' text and funnel dollar sign icon on wooden desk surrounded by business charts and green highlighter
Training & Education
Using Customer Education as Your Business’s Growth Tool
NaturaLawn of America
From customer education to better relationships - to more customers.
White arrow pointing upward on green grass background, showing growth trend
Software & Technology
Winning Search: The SEO Guide Every Lawn & Landscape Owner Needs
Green Frog Web Design
With a better understanding of local SEO, here's how I found more leads.
SEO concept graphic with digital icons, gears, and technology symbols on green background
Software & Technology
Jobber Launches Digital Marketing Tools
Jobber
A new all-in-one website creator, competitor analysis, and an insights dashboard help small businesses stand out onlinejobb and make data-driven decisions with confidence.
Seattle revenue heatmap showing geographic income distribution across city neighborhoods
Software & Technology
Fall Profit Leaks Every Landscaping Business Should Fix Before Year End
The Green Executive
It's time to identify and correct leaks in your business — and we're not talking about oil (but you should check that too).
Yellow zero-turn lawn mower clearing fallen autumn leaves from paved path
Marketing
Profitable Growth
SiteOne Landscape Supply
How landscaping contractors can maximize their ROI with aeration and overseeding.
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