Pied Piper Management Co. LLC

Austin, Texas-based Pied Piper provides fact-based performance measurement and reporting to help brands and franchisors improve how their retail locations interact with new customers.

Pied Piper is best known for its proprietary Prospect Satisfaction Index® (PSI®), developed over more than 15 years and hundreds of thousands of measured customer interactions. PSI® benchmarks how effectively locations follow sales and service practices tied to retail success, supported by continued investment in AI-driven tools that make insights easier and more powerful to use.

Pied Piper’s measurements reveal what actually happens when customers reach out, allowing organizations to identify missed opportunities, correct breakdowns, and improve sales and customer retention. The company also publishes annual industry benchmarking studies ranking brand performance, highlighting both top performers and gaps across industries.