Theresa Smith, Senior Vice President of NaturaLawn of America (NLA), oversees all aspects of NLA's business operations, including corporate strategy, business vendor management, marketing and more.
She first started with the family business as a marketing coordinator and quickly became passionate about their mission to be environmentally responsible as she felt the unique service NLA provided to its customers had a positive impact on people’s health – and the environment.
Smith holds a Bachelor of Business Administration in Marketing from James Madison University. Her leadership has helped further build out the business's customer education materials and strategy, ultimately growing the company by attracting new customers and franchises alike through this tactic and other marketing initiatives.
