Yanmar Holdings Co. released the Yanmar Product Vision (YPV), outlining the future of its next-generation design.
Rooted in the philosophy of "intrinsic design," which focuses on the core functional value and purpose of products, YPV presents Yanmar's design goals for the future. The company plans to combine the design elements developed through YPV with its established design expertise to create a platform that will be implemented across its product range, including agricultural machinery, construction equipment, boats and services.
Yanmar HD has been working to cultivate its brand image through designs that resonate with stakeholders, including customers, employees and the general public, under the concept of "inclusive branding." This effort has been achieved through co-creation with internal and external partners.
The new initiative, based on the concept of intrinsic design, aims to platformize the design elements included in YPV. This approach will not only standardize components and designs but also enhance intuitive operability and comfort with new interfaces designed for future tasks. Additionally, it will contribute to increased development efficiency and cost reductions.
These concepts will be applied to each product within Yanmar's core business areas of land, sea and city to contribute to the realization of a sustainable society.
