Virtual Hardscape North America Education Event Planned for January

Following January’s Virtual Hardscape North America Education Event, the Interlocking Concrete Pavement Institute (ICPI) will once again host two days of distance learning for landscape and hardscape professionals on Jan. 25-26.

Hardscaping experts are once again offering their knowledge and experience virtually in an interactive two-day event that includes an expanded five learning tracks with continuing education credits.

2022 Virtual HNA Learning Tracks will feature:

Installation Track 1

• Installing Landscape Lighting for Hardscape Projects - Jim Frederick

• Top Differences Between ICP and PICP Installation - Robert Bowers, P. Eng.

• Cleaning, Sanding & Sealing Pavers - Jay Krech

• Installing Natural Stone - James Fitzsimmons

• Installing Porcelain in Pool & Spa Applications - Marc Larsen

Installation Track 2

• Installing Raised Patios & Segmental Retaining Walls - Frank Bourque

• Beginners Guide to Construction Math: Areas and Volume - Bryan Horr, P.E.

• Hardscape Installations in Tight Quarters and Challenging Sites - Frank Bourque

• Pedestal Porcelain Installations Demo - Marc Larsen

• Advanced Techniques in Patterns and Borders - Dan Hughes

Business Track

• Business Roundtable: Recruiting and Other Tricks of the Trade - Frank Bourque, Jeremy Martin, Harrison Woytko, Dan Hughes

• Succession Planning - Jerry Gaeta

• Managing for Success: Striking a Balance Between Doing and Managing - Leslie Shiner

• Grow Your Business by Adding Professional Design Services - Frank Bourque

• Estimating Hardscape Projects with Confidence - Jerry Gaeta

Marketing Track

• Marketing Roundtable: Getting Your Word on the Street - Kathy Granger, Sam Gembel, Charissa Farley, Derek Whisenand

• Better Marketing, Better Employees: The Secret Weapon to Recruiting - Corey Halstead • Using Time-Lapse Videos, Drones, and Other Media for Sales and Marketing - Tom Gardocki

• Creating Authenticity in Marketing - Steven Hawkins

• Emotional Marketing for Hardscaping - Kathy Granger

Sales Track

• Sales Roundtable: Selling in Today’s Environment - Trevor Fearn, Josh Barnes, Donny Duke, Steve Nelson

• Enhancing Your Customer’s Experience to Build Loyalty - Gary Ross

• Keys to Successful Contractor/Distributor Relationships - Ed Fioroni, PhD

• Selling in a Digital World - Corey Halstead

• How to Make a Compelling Sales Offer - Gary Ross

Registration

Registration is now open. Early bird and team registration options are available now at lower rates. Program and registration details are available at https://icpi.org/virtual-hna.