Hardscape North America Announces 2017 Dealer Education Program

The program will focus, in part, on generating profits and growing a company in both a rural and urban setting.

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Hardscape North America's (HNA’s) 2017 program for dealers will focus on not only the economy's upswing and what to expect, but also on generating profits and growing a company in both a rural and urban setting. The HNA Dealer Education Program will be held on Wednesday, October 18, from 9:30 a.m. to 3 p.m. at the Kentucky Exposition Center in Louisville, Kentucky. Following the program, the HNA and the Green Industry & Equipment Expo (GIE+EXPO) trade show floors will be open exclusively to dealers and media from 3 to 7 p.m. as part of Dealer Day.

HNA 2017 is open to all industry participants on Thursday and Friday, October 19 and 20.

The 2017 Dealer Education Program is designed to accomplish two simple objectives: overcoming the challenges in dealers’ markets in order to grow their company, and identifying what works and doesn't work in a dealer's unique market area—urban and rural.

This year's Dealer Education Program industry speakers are: Derek Whisenand, Whiz-Q Stone; Shaun Yeary, Greendell Landscape Solutions; Bill Gardocki, Interstate Landscape Co. Inc.; and Jesse Cravath, Ewing Irrigation & Landscape Supply.

Dr. Alan Beaulieu of ITR Economics will close out the Dealer Education Program with a presentation titled "A Good Year." Beaulieu will speak on increasing profits based on business cycle trend analysis.

The HNA Dealer Education Program registration is $194 for Interlocking Concrete Pavement Institute (ICPI), Brick Industry Association (BIA) and National Concrete Masonry Association (NCMA) members, and $219 for non-members. (Registration does not include trade show admission.) The HNA Dealer Networking Reception, which will be held on Wednesday, October 18, from 7 to 10 p.m. at Howl at the Moon in downtown Louisville, is included with the Dealer Education Program registration.

HNA 2017 early-bird registration is now available for $15 (although fees increase after Friday, September 8). HNA registration includes access to both HNA and GIE+EXPO indoor exhibits, access to the 20-acre Outdoor Demonstration Area, entrance to the HNA Hardscape Project Awards Presentation on Thursday, October 19, and three free concerts at Fourth Street Live.

For more information on the HNA Dealer Education Program and dealer activities, and to view a schedule and list of speakers, please visit www.HardscapeNA.com.

HNA is co-located with GIE+EXPO to comprise the ninth largest trade show in America. Together, the shows offer more than 750 indoor and outdoor exhibits in the adjacent 20-acre demonstration area. The 2017 HNA Dealer Education Program is sponsored by Belgard and Pavestone.