How To Host a Successful Open House

Many dealers are anticipating that 2011 will be a strong sales year. The best way to kick off the spring sales season is with an open house. It’s a great opportunity to attract new customers, show appreciation for old customers, and simply get people through your doors to see what products and services you have to offer. What are some things you do each year at your open house that help it to be successful? How do you measure that success? Share your tactics with other dealers in our comments section below. Good luck this spring! - Lisa Danes