Honda Power Equipment has announced the renewal of its sponsorship agreement for 2011 with the National Hot Rod Association (NHRA). For the second consecutive season, Honda’s Super Quiet Series of portable generators will provide durable, dependable power at the NHRA’s Full Throttle Drag Racing Series events. Honda generators will be used at each of the organization’s seven geographic division offices and within all of its owned and operated racing facilities in the United States.
As part of the marketing agreement, Honda will display its full line of generators for race fans at all NHRA Full Throttle Drag Racing Series events. In addition, Honda representatives will be available at each event throughout the season to provide information, answer questions and offer support to the race teams and attendees who rely upon generator power.
“Our partnership with the NHRA is a strong and dynamic alliance, and Honda looks forward to providing racing teams and racing enthusiasts durable, quiet and dependable power for another exciting season,” said Scott Conner, vice president, Honda Power Equipment. “With an increased number of features that enhance our already prominent position in leisure, residential, rental and commercial markets, Honda generators deliver renowned premium performance and quality – the ideal match for the demanding NHRA racing circuit.”
