Briggs & Stratton is the first in the outdoor power products industry to label its genuine parts with a Quick Response (QR) code – interactive technology that connects consumers directly to the company’s website within seconds to find installation directions, related parts or other information.
“It’s all about getting information right when you need it,” explains Mike Barnett, service products manager for Briggs & Stratton. “If a homeowner has a question about how a part should be installed, they’ll have the answer in seconds without having to drop everything and go inside to log onto their computer.”
QR technology works simply. Smart phone users (most smart phones now have QR software pre-installed) simply snap a picture of the QR code on the genuine parts package to immediately access a company web page, m.mymower.com where they will find installation instructions, related parts they may need, a maintenance schedule, and email newsletter sign-up.
Considering that 90% of Americans keep their cell phone within arm’s reach 24 hours a day and smart phone sales are expected to outpace PCs in 2011 (source: infotrends.com), Briggs & Stratton viewed QR technology as the next logical step to provide information on demand to do-it-yourselfers.
“We see QR technology as a way to continue to enhance our customer support,” Barnett says. “It’s an easy, convenient way to get answers when you need them – whether you’re selecting a genuine part in a store or are in the middle of doing a mower maintenance task in your garage.”
All of the company’s more than 100 genuine parts will have the QR code on their packaging. For more information on Briggs & Stratton genuine parts, visit briggsandstratton.com.
