The inclusion of Hardscape North America on the tradeshow floor with the Green Industry & Equipment Expo (GIE+EXPO) positively affected attendance, exhibit sales, excitement and opportunities for exhibitors and attendees alike, according to show director Warren Sellers.
Using preliminary registration results, Sellers said that total attendee registrations (excluding exhibitors) were up about 4%, with lawn and landscape pros up about 17%. Exhibit space indoors and out increased a significant 20%, and the show floor included more than 200 companies that were not part of the 2009 GIE+EXPO.
Together, the GIE+EXPO and Hardscape North America displays covered more than a half million net sq. ft. of space indoors and in the adjacent 19-acre Demonstration Area. In addition to benefiting from education, networking and the indoor displays, visitors could walk outside for hands-on product comparisons and demos.
GIE+EXPO, the 14th largest tradeshow in America, is sponsored by OPEI, PLANET and PGMS. HNA is produced by ICPI and endorsed by the Brick Industry Association and National Concrete Masonry Association.
For information about GIE+EXPO 2011 and HNA 2011, go to www.gie-expo.com and www.hardscapena.com or call Sellers Expositions, 800-558-8767 or 812-949-9200.
