Landscape Management Network (LMN), a business management solutions provider to the landscape industry, unveiled the results of its second annual State of the Landscaping Industry survey. The proprietary survey and report is part of an ongoing educational series, designed to help landscapers benchmark against the competition, grow profits and run successful businesses.
"As an industry, we must continue to invest in our people and find ways to make the work we do each day more meaningful,” said Mark Bradley, CEO at LMN. “From training to incentive pay and more, we have to focus on what makes our business successful—our people—to keep customers happy and continue year over year growth.”
Below are key findings of the survey, according to LMN:
- Ninety-six percent of landscapers grew their revenue in 2022, with nearly a quarter of respondents reporting they grew revenue by 20 percent to 50 percent.
- Respondents report that challenges like finding qualified labor, rising costs and a lack of training programs are slowing down growth.
- The most pressing issue facing business owners remains a shortage of skilled labor, with more than half (51 percent) unable to hire enough staff to fill vacant roles in 2022. However, this response is drastically lower than responses to LMN’s 2022 State of the Industry Report, when 92 percent percent of respondents expressed concern about workforce shortages. To make seasonal roles more appealing and boost retention, respondents report utilizing bonus systems and prioritizing career development.
- While landscapers say training is a top priority, 58 percent of survey respondents allow new hires to work without any formal training. Of the respondents who maintain a training program, only 8 percent spend more than a full day training new employees.
- Eighty-five percent of respondents report using landscape business management software to create annual budgets, empowering them to know how much they can spend on staff pay increases, bonuses and training while still maintaining a healthy profit.