Steel Green Names President
Steel Green Manufacturing, a producer of spreader-sprayer equipment, has appointed co-founder Brent Mills president of the company. In his new role, Mills will manage day-to-day operations and lead Steel Green’s mission to provide high-quality, American-made equipment to lawn care, sports turf and golf course professionals.
“Brent has been part of the team since the start, and the other founders and I feel that this new role is the right fit,” said Matt Smith, Steel Green co-founder and sales manager. “Since we started Steel Green, Brent has always been a leader focused on our partners and customers, and we’re proud to say that Brent will officially be moving us forward as president.”
Mills brings a wealth of spreader-sprayer experience to the table. He has served in all facets of the industry, including as an assembly technician, parts specialist and service manager before co-founding Steel Green alongside Michael Floyd, Scot Jones, Craig Conyer and Matt Smith in 2018.
Ewing Adds Jacksonville Location
Ewing Outdoor Supply has opened its third location in Jacksonville.
Ewing Jacksonville North is the company’s 16th location in the state.
“With this new location, Ewing can better serve customers in northern and northeastern Duval County, Nassau County and Fernandina Beach as we build on the exemplary service provided by our branches in southeastern and western Duval County,” said Florida North Regional Manager Michael “Gib” McGibeny. “We’ve served green industry contractors for more than 100 years, and we’re proud that our customers think of us as a business partner rather than a supplier. They know they can lean on us for everything they need to get the job done.”
Ewing Jacksonville North is well-stocked with quality irrigation, drainage, pumps, landscape and holiday lighting, landscape supplies, tools, edging, outdoor living products, mulch, fertilizer, chemicals, synthetic turf, golf and sports field products, and more from such top vendors as Hunter, Rain Bird, Toro, NDS, ADS, Corona, Pentair, Lasco, FX Luminaire, Sollos, Landscape Products, Tremron and Belgard pavers.
The location also will offer hardscape and base materials delivery to jobsites.
Kioti Tractor Expands Executive Leadership Team
Daedong-USA, the U.S. subsidiary of Daedong Corp., welcomed Chiwhan Yoon as executive vice president and deputy CEO of Kioti Tractor.
“The equipment sector continues to rapidly evolve, and as we look to the future, we have aligned our vision to ensure Daedong and Kioti Tractor are leading the industry. The organizational changes reflect this shift in strategy and our commitment to long-term growth,” said Peter Dong-Kyun Kim, president and CEO of Daedong-USA, Kioti Tractor Division. “Chiwhan will be integral in bringing this vision to life, and we are excited to have his expertise helping guide the future of Kioti Tractor.”
Yoon boasts more than 28 years of international success across a range of industries, including automotive, financial services and consulting. He held roles at notable international companies, including Hyundai Motor Group, Kearney, PwC Consulting and LG Uplus Corp. As executive vice president and deputy CEO, Yoon is responsible for strategic planning, operational oversight, business growth, product and parts service support, captive finance development and profitability.
The addition of Yoon is part of Kioti and Daedong’s strategic vision to move from a farm machinery manufacturer to a total solution provider, offering customers a comprehensive range of products, platforms, services, and captive finance support.
Stihl Appoints New VP of Marketing
Eric Bjorling has been named vice president of marketing of Stihl, effective Jan. 29.
Bjorling will be responsible for leading the development of U.S. brand and retail marketing communications strategies including national advertising programs, public relations, merchandising and national brand programs.
Bjorling joins Stihl from Trek Bicycle Corp. in Waterloo, Wis., where he spent more than 18 years in various marketing leadership positions, including serving as the director of brand marketing. His responsibilities extended to overseeing marketing strategies for Trek and its extensive network of over 1,700 independent retailers across the United States.
Bjorling succeeds Ken Waldron, who dedicated over 26 years to Stihl, where he served as the director of marketing and later as vice president of marketing. Throughout his tenure, Waldron was responsible for several disruptive and successful Stihl marketing campaigns and transformational product launch initiatives. He also played a key role in creating the Stihl. Marketing Advantage Program, empowering 10,000 independent Stihl Dealers to benefit from a unified national and regional multimedia advertising initiative to effectively compete with “big box” retailers.
Bjorling, a native of Madison, Wis., received a bachelor's degree in consumer science, business affairs, from the University of Wisconsin.