Makita U.S.A., Inc.'s “Rule the Outdoors” national media campaign promotes cordless outdoor power equipment and their benefits, such as instant starts, lower noise, reduced maintenance and zero emissions.
The “Rule the Outdoors” campaign includes a series of television commercials, digital/print advertising, social advertising and a billboard in New York City’s Times Square that showcases main products from Makita’s cordless outdoor power equipment line and the benefits of the gas-free equipment.
“With this media campaign, we will drive awareness of our industry-leading cordless technology,” elaborates Brent Withey, senior director of brand marketing, Makita U.S.A., Inc. “We are reaching both professional and homeowner users to show how convenient it is to use the same LXT battery found in over 225 products, ranging from power tools to outdoor power equipment.”
The launch of the “Rule the Outdoors” campaign demonstrates Makita’s commitment towards cordless technology. The equipment showcased in the campaign includes the Makita LXT Cordless String Trimmer, Blower, Lawn Mower, Hedge Trimmer, and Chain Saw. Each product is powered by a brushless motor and fast-charging LXT lithium-ion battery, which contain innovative technology to provide more power, speed and run-time.
The benefits of Makita Cordless Outdoor Power Equipment include:
- Starts instantly (no pull-starts required) and no gas means reduced maintenance
- Reduced noise
- Zero emissions for cleaner operation
- LXT cordless system and purpose-built Makita brushless motors
