Don't Ignore the 'Natural' Lawn Care Market

The small but growing market for "natural" lawn care has industry leaders like Lawn Doctor taking notice.

Lawn Doctor, with more than 470 franchise locations across the country, is one of the largest lawn care providers in the U.S. In addition to lawn fertilization, aeration, weed control and pest control, Lawn Doctor offers customers natural lawn care services that help produce a lawn that is both green and healthy.

The market for natural/organic lawn care is still relatively small (less than 5% of the total lawn care market by most estimates). But the market is growing. Companies like Lawn Doctor want to make sure their services have appeal. Furthermore, they want to continue being good environmental stewards in general.

What they're doing to 'Go Green'

Smart Equipment. Proprietary technology allows Lawn Doctor technicians to precisely measure and apply the optimum blend of nutrients and weed control. The company's patented Turf Tamer equipment relies on a ground-metering technique that ensures proper distribution. Thus, the right amount of material is applied to the target areas.

Natural and Organic Lawn Care. Lawn Doctor provides a 100% “All Natural” fertilizer program as an alternative to its standard Lawn Maintainer Care Program. The Natural program means no synthetic control products are ever used.

Integrated Pest Management. IPM is a cornerstone of both the Natural and Maintainer lawn care approaches, and really just sound turf management in general. This is where technicians utilize a multi-pronged, common-sense, environmentally sensitive approach to managing pests in the landscape. IPM goes way beyond "spraying to eradicate," so to speak.

Lawn Doctor identifies four key elements of its IPM approach:

  • Correct plant selection – the right plants and turfgrasses not only increase a landscape's chance to thrive, but can actually help keep certain pests at bay
  • Proper cultural care – includes watering, fertilizing, mowing, aerating and soil enrichment
  • Monitoring – catching problems early make correction much easier
  • Control – if you do notice problems early on, corrective action can be taken before the lawn is severely damaged.

Visit Lawn Doctor's online resources to learn more.