How NOT to Pitch Your Landscape Company to Prospective Employees

Earn minimum wages, work long hours in hot sun, operate dangerous equipment ..........

When recruiting potential new employees, you have to paint a vivid, favorable picture that entices these individuals to want to join your organization. DO NOT do it like has ..........

"Landscape or maintain grounds of property using hand or power tools or equipment. Workers typically perform a variety of tasks ... Opportunities should be very good, especially for workers willing to work seasonal or variable schedules, because of significant job turnover and increased demand for landscaping. Many beginning jobs have low earnings and are physically demanding. Most workers learn through short-term on-the-job training."

Hey that's great, but they left out the opportunity to subject oneself to potential heat stroke and amputation, and to lock into a dead-end career with little to no room for advancement. Talk about painting a not-so-favorable picture.

On the other hand, you could say:

  • Work in small teams to maintain some of the most beautiful high-end residential and commercial properties in our community
  • Earn rewards and incentives for meeting production goals
  • Ongoing training and continuing education opportunities
  • Opportunity for advancement while helping a local company grow
  • Join a fun, innovative, family-oriented local company dedicated to teamwork

You get the picture. But do your prospective employees?