Doing the right thing for the health of the planet and its human inhabitants really shouldn’t be a tough sell. But when it comes to America’s infatuation with expansive turf lawns, environmental and health concerns often come in last.
The owner of NitrogenX, a new organic lawn care company in Riverhead, New York, is determined to change hearts and minds on the subjects of chemical fertilizers, pesticides and weed control.
Lifelong Calverton, New York resident Jason Perez, a 2000 Riverhead High School graduate who started his own landscaping company while still a college student in 2002, turned his focus to convincing property owners that organic lawn care can give them the lush green lawn they crave—and it even produces a healthier, more resilient turf that requires less maintenance and a fraction of the watering, too.
“Everybody has made the switch to organic in the refrigerator,” Perez said. “But as far as going organic outside, the response has been lukewarm and that’s very unfortunate. We need to do a better job of educating the public of the potential risks.”
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