An Eye on Customer Relationship Management for Outdoor Power Equipment

Black Ink Technologies, a software-as-a-service (SaaS) analytics solution specifically designed for the power equipment industry, recently released EyeOn Demand: Customer, a new cloud-based customer relationship management (CRM) product. According to the company, the analytics solution offers equipment dealerships:

• The ability to easily set up product demonstrations, track call histories, email directly from the system, set up on-site visits with customers and view locations on a geo-map in less than three clicks.
• A user dashboard that not only provides a snapshot on progress toward sales goals, but also highlights the next best activity to pursue.
• The capability to immediately identify, based on past average time between specific customer purchases, if the account is in active or dormant, helping users to understand how to upsell or reacquire.
• A cloud platform to permit salespeople greater flexibility to quickly search, find and connect to commercial accounts and prospects.
• Availability of optional advanced analytics and reporting to see the sales pipeline, and the next likely purchase by product and timeframe, which informs users of the right time to be connecting to their base.