Stihl has announced its nationwide product sweepstakes that will give away more than $100,000 in handheld outdoor power equipment. The sweepstakes is part of the largest national sales event in Stihl history motivating customers to visit participating dealers for a chance to win big. Stihl Dealer Days, now through June 2, gives dealers a chance to highlight products while customers are in-store and drive website traffic when customers enter the sweepstakes online.
One hundred lucky winners, two from each state, will receive a Stihl certificate good for $1,000 toward the purchase of Stihl equipment and accessories, and is redeemable at any participating Stihl dealer. Contest registration has begun and ends June 2, 2013. Complete sweepstakes details are available at www.stihldealers.com.
Stihl dealer support
Support for last year’s Stihl Dealer Days helped to drive customers to Stihl dealerships, yielding double-digit increases in Stihl Inc. unit sales, website unique visitors, dealer locator searches and independent dealer website traffic. Stihl leverages all of its marketing assets on a national level to give its dealers support during this nationwide sales event, including national and regional print and television advertising, and national and regional pay-per-click digital and digital display advertising, email newsletters, mobile messaging, social media advertising and promotion, in-store marketing and public relations.
Stihl Dealer Days is a continuation of the company’s long-standing business philosophy in support of independent businesses.