Kawasaki Names Executive Director

Nelson Wilner spent 20-plus years in the marine and rec vehicle industries, developing a mastery of marketing, distribution and sales chain management.

Nelson Wilner, executive director at the Engines Division of Kawasaki Motors Corp., U.S.A.
Nelson Wilner, executive director at the Engines Division of Kawasaki Motors Corp., U.S.A.

Nelson Wilner, an experienced marketing and sales professional, has been named executive director at the Engines Division of Kawasaki Motors Corp., U.S.A. The appointment is effective immediately, and he will report to Rodger Howe, vice president.

Wilner comes to the growing division after more than 20 years in the marine and recreational vehicle industries, serving with manufacturers of hydraulic, diesel-powered generators and harsh-environment electrical products. He’s also worked in executive capacities in the building products industry, and has extensive experience in both consumer and business-to-business activities.

Several key functions within the Kawasaki Engines group will report to Wilner, including dealer sales, marketing, order service, logistics, and information technology.

“Nelson’s background reflects an ability to quickly adapt to differing business situations, and his strengths with marketing, distribution, and sales chain management will complement our overall direction,” said Kawasaki’s Howe.

Wilner was instrumental in establishing a European distribution center for Bennett Marine, and he also set-up the U.S. division of Italian generator manufacturer, Mase Generators S,p.A.

A 15-year resident of the Grand Rapids area, Wilner spent a large part of his early career in Florida.

He holds an MBA with a specialty in International Business from Nova Southeastern University, and a BS in Marketing from Nova Southeastern University/ University of Florida.

Kawasaki currently markets more than 40 general purpose engines, most of which are produced by Kawasaki Motors Manufacturing Corp., U.S.A. in its Maryville, Mo. facility which has turned out in excess of eight million units.

Latest