
Now that the busiest time of the year is in full swing, landscaping champions are juggling more jobs, longer projects and bigger teams. With recent economic ups and downs, many also face a familiar but growing challenge: managing rising operating costs while dealing with outdated tech stacks.
The spring and summer seasons are crucial opportunities for landscapers to capitalize on the chance to increase revenue and build stronger customer relationships. Still, payment swipe fees can quickly eat into profits and potentially harm client relationships. Modernizing payment solutions isn’t just a convenience; it’s necessary to protect cash flow, reduce late payments and enhance day-to-day operations.
Financial Challenges
Many landscaping professionals rely on legacy payment methods and technologies never designed for a mobile, customer-focused service that needs to be quick and on-the-go.
Lawn care warriors are dealing with the same inflation impact affecting the average household trying to buy groceries for the week. This includes fuel and equipment maintenance, as well as labor and materials for green industry businesses. These rising costs hurt tight profit margins and the potential for business growth. Similarly, unpredictable cash flow from delayed or missed customer payments and high credit card processing fees can cause unnecessary financial strain. This combination of challenges and an uncertain economic environment can leave little room to reinvest in the business, expand services or maintain current operations.
To find a solution to this problem, green industry professionals must recognize the root cause of the issue. Many landscaping professionals rely on legacy payment methods and technologies never designed for a mobile, customer-focused service that needs to be quick and on-the-go. Slow or cumbersome payment processing delays in receiving funds can affect payroll and other critical expenses. Since many lawn care and landscaping professionals still operate on invoices, offering limited payment options can frustrate clients and increase the likelihood of late or missed payments. The latter is especially true when managers spend their evenings chasing down payments. In a business where crews work off-site and move between cities, a lack of flexible mobile payment solutions restricts the ability to take payments on the spot, potentially losing sales and slowing cash flow. However, modernizing payment systems can strengthen business operations, produce a healthier bottom line and keep customers coming back.
More about cash flow on GreenIndustryPros.comTake That One to the Bank - How to ease cash flow challenges and grow your "small" landscape company by making it more bankable. Dispelling the Myths Around Offering Payment Options - Why don’t contractors, including landscape professionals, offer payment options? Finance for Landscaping Business Owners of All Sizes, Part 5 - Managing business cash flow like a pro helps ensure payment by customers while maintaining payroll for employees and cash for materials and supplies. |
Protecting Your Cash Flow
Landscapers tackling back-breaking work under the hot sun deserve better options to help their business excel.
Small businesses make up 99.9 percent of the overall U.S. workforce, so their products and services are the lifeline feeding the economy. Modern payment processors understand and address the common payment issues independent business owners face while working to get the job done. Green industry pros can utilize a payment processor to collect on a completed job on the spot. Additionally, flexible and transparent payment options for landscaping customers can lower overhead costs for the business owner and increase predictability for budget forecasting. This level of efficiency in payment processing can reduce time wasted on delayed payment or follow-ups and give business owners more time to invest back into the business and source more jobs.
Payment processors offer unique programs like dual pricing, cash discount programs, flat-rate pricing and interchange plus models to accommodate different small businesses using a payment processor. Understanding these differences can allow business owners to make informed decisions that put their companies’ interests first.
- Under the dual pricing system, customers paying with a credit card will be charged the "regular price," which accounts for the fees related to credit card transactions. Meanwhile, those who pay with cash will enjoy a slight discount, as no credit card fees apply, enabling landscapers to give customers an automatic discount for this preferred payment type. This method encourages clients to avoid credit card processing fees and save on transaction costs. The advantage lies in passing those savings on to the business without compromising service quality or customer satisfaction.
- A flat rate pricing model means the processor applies the same fee for each transaction, regardless of the payment method or type of card used. This system offers predictability and aids in budgeting and financial planning.
- The interchange plus model is the most transparent pricing structure available. In this model, the processor charges the “interchange fee” and a markup for their services. The cost will vary depending on the types of cards accepted. This model lets business owners see what they are paying for, including the interchange and processor fees. Accepting multiple payment methods, such as credit and debit cards, mobile wallets and contactless payments, improves customer satisfaction and speeds up transactions and cash flow.
Streamlining Day-to-Day Operations During Peak Season
The right payment processor will prioritize what’s best for the business owner. Dedicated and personable customer success staff can provide peace of mind and limit time wasted when assistance is required. Along with the right payment processor, the right hardware makes all the difference in the world of payment processing. Mobile point-of-sale (POS) systems and easy-to-use terminals give landscape professionals the peace of mind to accept payments wherever they are, without delays or technical headaches. Predictable, transparent pricing helps businesses budget effectively, especially during peak times. An effective payment processor also comes with a dedicated support team to provide landscapers with personalized help with everyday payment challenges, keeping operations running smoothly when it matters most.
Landscapers tackling back-breaking work under the hot sun deserve better options to help their business excel. That’s why modernizing payment solutions is no longer a consideration; it’s necessary for success during peak season. Green industry businesses can protect their cash flow, reduce late payments and simplify day-to-day operations by upgrading to transparent, flexible, secure and mobile-friendly payment technology. Taking action now can provide greater growth and financial stability in an increasingly competitive market. The grass is greener with the right payment processor.