Eisaku Mori Promoted and will Lead Worldwide General Purpose Engine Team

A nearly 30-year Kawasaki veteran has been promoted to executive vice president of Kawasaki Motors Corp.

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Eisaku Mori, a nearly 30-year veteran executive affiliated with various branches of Kawasaki Heavy Industries, Ltd. (KHI), has been appointed executive vice president of Kawasaki Motors Corp., U.S.A. (KMC), and also becomes general manager of KHI’s General Purpose Engine Division with international responsibilities. Mori will retain his title as general manager of KMC Research and Development at the company’s R&D Center attached to its Engines Division in Grand Rapids.

Many of the leadership and operational functions Mori performs while managing the R&D Center will be assumed by Dave Sugden, newly promoted to executive director of research and development at the KMC Engines Division. He came to Kawasaki last year and oversees a renovated R&D facility that has been increasing staffing since relocating from the Maryville, MO manufacturing plant of Kawasaki Motors Manufacturing Corp., U.S.A. Sugden’s expanded role will allow Mori to concentrate on furthering corporate goals both in the U.S. and abroad.

Mori said “We will continue to employ the latest technologies in bringing to market engines that emphasize Kawasaki’s long-recognized performance and durability. And, as we do so, our top priority will always be to concentrate on delivering the highest level of customer service, both to our distribution chain and to our end-users. This is a worldwide direction for KHI and as we move forward it will be at the core of all our activities.”

First joining KHI in 1989, Mori has held numerous posts related to general purpose engines and consumer products. His various assignments brought him to the KMC Engines Division R&D post in 2015.

Mori’s leadership of the relocation from Missouri saw the R&D Center undertake significant staffing increases focused in the areas of technology, calibration, electrical and testing. 

“All of our recent moves have been predicated on fulfilling KHI’s interest in meeting the needs of our customers,” said Mori.

Recent studies have shown commercial lawn care industry-high marks for the brand when measured by professional landscapers. Mori said this ranking is both a point of pride for the Kawasaki team and a benchmark that “we must all strive to continue to exceed.”