ECHO’s Power-On-Athon Showcases Extra Power in Outdoor Power Equipment

Power-On-Athon also served as a showcase for ECHO’s expanding Industrial Power Equipment portfolio, where attendees experienced a range of generators, light towers and welders.

Marina Mayer

Sep 2, 2026

ECHO Inc.

On display at ECHO's Power-On-Athan was its newly introduced Snow Thrower Attachment.

ECHO Incorporated

Imagine being able to charge up to 16 chargers on one 20‑amp circuit? Or tackling demanding cleanup applications with the help of a self-propelled lawn mower? Or power through the toughest jobs with an ergonomically designed backpack blower?

ECHO Incorporated made this vision a reality when it introduced 11 new products at this year’s Power-On-Athan, which took place at the company’s 600,000-square-foot facility and headquarters in Lake Zurich, Ill.

These new products reflect the company’s continued investment in innovation across both gas- and battery-powered equipment.

All products are manufactured and shipped directly from the company's 600,000-square-foot facility in Lake Zurich, Ill.ECHO Incorporated“We encourage the personal landscaper have a balance of both gas and battery products on their trailer, so they’re not walking away from opportunities,” said Wayne Thomsen, VP, Marketing and Product Management at ECHO. “We’re still seeing a very significant demand for gas products and not just with our commercial landscapers because I think a lot of our commercial landscapers are predominantly gas. But we sell a lot of gas products to homeowners as well mainly because it’s a preference thing.”

“We would like to see the market be open to both battery and gas,” Thomsen added. “Trends in the market from a user segment are that a lot of the Gen Xers and Gen Zs are buying gas while the Baby Boomers are buying battery. I think there’s a place for both.”

The ECHO product portfolio has expanded beyond outdoor power equipment to include solutions for nearly every power need.ECHO Incorporated

All new products were on display during what ECHO referred to as the “Power Pageant,” where employees walked “the red carpet” showcasing each new products’ features. And, tents throughout the lawn provided on-site demos.

Power-On-Athon also served as a showcase for ECHO’s expanding Industrial Power Equipment (IPE) portfolio, where attendees experienced a range of generators, light towers and welders.

Check out the new 2027 lineup of outdoor power equipment: