Bring customers back with services
A true metric for knowing how you stack up to the competition is difficult, but a good technique is to ask your customers what they think. The question will harvest good information while forcing the customer to think about the comparison. During the conversation, ask the customer which services are most important to them and tell them how you provide those services.
It seems that the most common need is easy access to the dealership while pulling a landscape equipment trailer. So, the dealer needs a place for the customer to pull in and be able to maneuver a trailer.
Tailoring your business to their needs shows them that their business is appreciated. When they know their business is appreciated, they will be more likely to return. Price doesn’t seem to be the primary factor once the business is earned.
Offer the customer a chance to provide feedback and give them a reason to return. The only way to ensure customers will come back is to assure them that you will continue to meet their needs again and again in the future.