Through its new Welcome Home initiative, Belgard Hardscapes aims to provide more than $150,000 in both financial donations to the USO and in-kind services provided to U.S. military families. This initiative in 2015 is the first step in what the company hopes to be a long-term partnership between Belgard and the USO.
“We know that no amount of thanks will ever be enough for those who have risked their lives in defense of our country, but we hope that through working with the USO, we will be able to show our sincere appreciation to those who have given so much,” said Jackie Paulsen, marketing director of Belgard Hardscapes. “There are many veterans in the Belgard family, including our expansive network of contractors and dealers, so partnering with an organization like the USO supports a cause close to our heart.”
Getting dealers and contractors involved. Belgard plans to engage its contractors and dealers to join in this mission to give back to those serve.
For example, from now until Veterans Day on November 11, the company will donate $100 for every paver project installed by a Belgard Authorized Contractor, as well as $250 in the name of every installer that becomes a new Belgard Authorized Contractor.
Dealers can get involved by exhibiting the Welcome Home dealer display, an action that Belgard will recognize with a $500 donation in that dealer’s name.
Additionally, Belgard Authorized Contractors and Dealers will also have the opportunity to launch their own fundraising pages to drive efforts locally, while Belgard plans to further support the troops through an internal workplace giving program.
To promote this partnership and initiative, Belgard has launched a new advertising campaign to run in several markets across the country. This November, to celebrate the culmination of its 2015 program, the company and its network of contractors and dealers will host Veteran’s Day celebrations and offer free backyard makeovers to select military families. Belgard plans to extend its partnership with the USO into 2016 and beyond.
For more information, visit www.belgard.com/home.
