Jeff Winsper

Jeff Winsper is the president of Black Ink Technologies, a provider of CRM analytics solutions for the OPE industry.

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Data Drives, But Gut Decides

Pick the software that empowers you

2020 brought in more customers, the biggest question is, can you convince them buy from you on the next purchase.

2020 Was Exhausting. What’s Next?

Get ready to store some oxygen for 2021

Do more with dealer data to drive profits

The simplest way to get one’s head wrapped around the journey of data is input – throughput – output – outcome

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Four Tips on How to Grow the Pros

Here are a few tips to help manufacturers, distributors and dealers make a difference to the customers that matter most—the professionals.

Using UCC1 filings to help gauge product sales success and inform direct marketing efforts is an incomplete effort because UCC1 filings don’t paint a full and accurate picture of the market or growth opportunities.

UCC1 Filings Aren’t Enough to See a Market’s Potential

Do you rely too much on UCC1 filing data to help make strategic planning, territory management direct selling, forecasting, budgeting and tactical direct marketing decisions?”

A lack of data collection at the point of sale at the dealer often results in manufacturers flying blind on having a deeper understanding of who and where their top customer and prospect segments are.

How To Capture a 360° View of Customers

3 ways OEMs and dealers can work together to gain a better understanding of their target market.