Champion Tire & Wheel of Cornelius, NC, has forged a marketing partnership with Ferris Commercial Mowers of Munnsville, NY. One of Champion’s 53-foot NASCAR transporters has been unveiled sporting the Ferris Commercial Mowers colors and logos, with the goal of gaining exposure to loyal NASCAR fans.
Champion Tire & Wheel contracts with the NASCAR race teams in the top three series to transport their tires, wheels and pit equipment. On any given race day you can find them center stage at the race track. The fleet of 26 tractor-trailers gains a lot of attention. They also command a lot of attention on the highways as they travel the NASCAR racing circuit from northern and southern California to Southern Florida and throughout the New England states.
“On any given race day you’ll probably find us as part of the backdrop,” said Jamie Rolewicz, owner of Champion Tire & Wheel. “Because of our exposure on the highways and at the race tracks, many companies have found this to be a great way to energize their company image and we’re excited to have Ferris Commercial Mowers as our newest partner.”
“The opportunity to gain exposure at every race track and the 60,000 annual highway miles traveled was just too much of an opportunity to turn down,” said Bill Shea, vice president of commercial sales for Briggs & Stratton, the parent company for Ferris Commercial Mowers. “This partnership is a way to put some high-octane fuel into our company image, something we think about every day. There is no doubt that NASCAR racing evokes a lot of emotion and the fans are some of the most loyal fans in all of sports.”
The partnership will run through the end of 2013, and will be highlighted by the 10 Chase for Championship races that determine the NASCAR Champion.