Start the Year Off Strong

Green Industry Pros Editor Sarah Webb discusses why the new year is a great time to start fresh and lists some of the new initiatives Green Industry Pros is kicking off to start the new year.

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A clean slate. A fresh start. A new beginning. Whichever phrase you use to describe your journey into 2024, the sentiment is the same: The new year offers an opportunity to start again.

However, unless you’re new to the industry and just starting out, I would argue that you’re not starting from scratch.

You can lean on prior years of experience. You can learn from past mistakes. You can rely on industry colleagues.

In the spirit of the new year, many manufacturers, industry experts and green industry professionals shed light on how last year went for them and gave insight into what they expect for 2024. Despite some industry headwinds—such as inflation, labor challenges and increased pricing—the majority of respondents remain largely optimistic about 2024. What’s more, they gave us their best business advice heading into the new year.

So, what are you waiting for? Why not make 2024 your best year yet? You can find that full story here.

As we roll into the new year, Green Industry Pros has a few new initiatives up our sleeve. First, be on the lookout for the monthly podcast segment on Turf's Up Radio News (The TURN). In the podcast, Darren Gruner, CEO and co-founder of Turf’s Up Radio, and I will discuss industry trends, business tips, the latest green industry news and much more. You can find all of that here.

In another effort to connect with you, our readers, we also created a new installment called Monthly Musings, where Green Industry Pros will ask a question inspired by readers, and other readers will respond with their solutions. You can find the most recent question here.

(March's Monthly Musings will open on Feb. 19 here.)

Finally, for the rest of the magazine, in addition to our coverage on this year’s State of the Industry, you can find stories comparing and contrasting traditional and alternative fuel options; advice on how to make your company an attractive place to work for the younger generation; top mulching tips and best practices; compact equipment must-haves; and much more.

What about you? What are your expectations for the new year? What are your goals? What are you most looking forward to? I’d love to hear your thoughts—and I’m sure your fellow readers would, too. Email your ideas to [email protected] or connect with me on LinkedIn by following the link below.

Until next time!

For more on the current state of the industry, check out these articles below: