Like running a landscaping company, much of landscaping marketing is hard (and sometimes thankless) work. You've got to research your prospective clients, create a website that speaks to them and constantly create new blogs, social media posts and email marketing campaigns that keep them interacting with your brand. It's almost as relentless and exhausting as keeping dandelions at bay.
But then there are the fun parts, the chores that feel more like a treat—like choosing just the right flowers for a client's flowerbeds or putting the finishing touches on a stunning water feature. Landscaping branding's like that—challenging, but in an exciting way, and deeply satisfying when you see the results.
You can raise the visibility of your landscaping business with marketing strategies that display your logo in surprising ways. Let's take a look at five places landscapers should place branding and explore how they could benefit your company.
1. Place landscaping branding on your uniform accessories
You probably already have your logo and contact details on the side of your company vehicles, but is your crew decked out in company gear, too?
Branded hats, gloves, high-vis jackets and tool belts make your landscaping employees look polished and professional, and they're an eye-catching way to pique the interest of potential customers.
You can even brand your power tools! If your crew work in public spaces like commercial lots or parks, branded tools will definitely garner some attention for your brand. Plus, you'll be able to keep better track of your tools if they're clearly marked.
How to get it
You can order branded work gear from a number of online shops. A simple Google search for "branded work gear" will give you lots of options. You can brand your power tools with embossing or simply by adding stickers with your landscaping company name to your tools.
Pro tip: Try using branded gear as a giveaway item for loyal landscaping customers or as a perk of participating in a referral program.
2. Offer recycling bins that promote your landscaping services
Branded waste bins are a great way to add your logo to a handy item your local customers will use again and again. You can offer recycling bins that customers can use to store their recyclable waste, or you can give them bins for yard waste like sticks and leaves. That way, your brand becomes associated with sustainability practices and green initiatives.
How to get it
Did you know? Branded recycling bins could be extra effective with your corporate clients. Ask if you can place a branded bin in their break room or lobby.
3. Place a branded tag with plants and trees
Add your logo to custom-designed plant tags or tree stakes. This is great for two things: giving passers-by interesting information about the plants they see and informing them about your services. Plant tags can be designed with your company name and phone number or with a QR code that takes users to your website.
This tactic is especially handy if you landscape commercial spaces for local businesses. Put plant tags or stakes on eye-catching trees or young shrubs that will be placed in public spaces—where potential customers are sure to see them.
How to get it
Several companies offer custom plant tags. There are so many attractive options! A quick Google search should help you find what you need.
Bonus tip: Offer to donate a tree to a local park. Include a branded plant tag or stake when you plant it.
4. Boost your landscaping branding with custom lawn flags
Custom flags for your lawn care services tell neighbors about the excellent care you offer for lawns. Whether you're spreading fertilizer, aerating the soil or simply mowing and edging, you can showcase your lawn maintenance services with an attractive lawn flag.
How to get it
Many online stores will customize lawn flags for you.
Pro tip: Get different lawn flags for each service you offer. Include text like "Mowed and edged by XX Landscaping" or "This lawn's greener thanks to fertilizer from XX Landscaping".
5. Offer seasonal giveaways
Reward your loyal customers with little branded gifts and giveaways. It's a nice way to say "thank you" for their business, and it offers the added bonus of acting like little, mobile billboards for your company.
During the holidays, a calendar of the upcoming year is a nice gesture. In the spring, custom-designed packets of seeds will get your customers excited for the upcoming growing season. And reusable garden totes are welcome all year round.
How to get it
You can get custom seed packets from many seed companies, and you don't have to pose for a custom calendar! You can get a professionally illustrated calendar that's branded with your company logo. Many companies will print customized gardening totes.
Bonus tip: You’d be surprised how great even the less-expensive giveaway items (like seed packets) are for drumming up new business! Hand them out at community events or farmers' markets.
Brand recognition is just the beginning
It's fun to plant your logo in unexpected places (pun = intended!), but effective landscaping branding goes much deeper. Strategically placed branding is just one part of a long-term, comprehensive marketing plan that includes:
- Digital marketing strategies
- Target audience research
- Active social media accounts
- Direct mail
- Search engine optimization and more.
You'll get better results from your landscaping branding—and stand out in the crowded green industry—if you use logo placement as a tactic for boosting your overall strategy.
Consistency is vital
One of the biggest challenges landscaping companies face in their branding is keeping their efforts consistent. For your branding to work, it needs to be part of a cohesive strategy, not a stop-start, random collection of branded tchotchkes.
Talk to a marketing and branding company that knows the landscaping industry to get started on a thoughtful, well-executed plan.
