Marketing: Page 4

Marketing
Tailoring Customer Communication Based on Generation
Customer service experts explain how landscape companies can cater their communications to each generation of customer.
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Sponsored Content
Propane Mowers Fuel Reliability
Propane Education and Research Council (PERC)
Cleaner than gas or diesel, propane mowers refuel fast for less downtime, powering reliable, all-day performance for landscaping crews.
Propane Mowers Fuel Reliability
Software & Technology
How Tech is Rebooting Multigenerational Lawn and Landscape Businesses
WorkWave
Incorporating technology across your business model is arguably one of the best, easiest and most reliable ways to outcompete other landscape companies. Here's how to do so seamlessly.
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Business Management
How to Make Your Business Saleable
The Green Executive
What does it take to make a business profitable and saleable? One landscape industry veteran shares his top tips to running a profitable business.
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Marketing
Tech Entrepreneurs Develop Clicki, a Referral Platform
Clicki
Tech entrepreneurs Kendall Hines and Erik Alburg, former founders of ServiceBot/Lawnbot (acquired by WorkWave in December 2020), introduced Clicki, a platform assisting with referral marketing for lawn care and landscaping businesses.
Clicki founder Erik Alburg, CTO, (left), and Kendall Hines, CEO, (right)
Software & Technology
WorkWave Names Kevin Kemmerer CEO
WorkWave
WorkWave, a provider of SaaS software solutions, appointed Kevin Kemmerer as CEO.
Workwave
Business Management
Best Practices When Raising Rates
The Green Executive
How lawn care and landscape companies can go about raising prices when needed without losing customers.
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Software & Technology
FieldBin Adds Digital Marketing Services
FieldBin
FieldBin, a field service management software provider, is providing digital marketing services designed specifically for roofing, HVAC, plumbing, landscaping, fencing and other field service businesses.
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Software & Technology
Practical Application of AI for Landscaping Businesses
WorkWave
A roundup of how artificial intelligence can assist landscape companies with recruiting and retention, training, customer relations and more.
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Software & Technology
Jobber, CallRail Join Forces on Integration
Jobber
CallRail, the AI-powered lead intelligence platform, has integrated with Jobber, a provider of operations management software for home service businesses, allowing mutual customers a better understanding of the performance of their acquisition channels.
Jobber Logo
Software & Technology
Jobber Expands Marketing Features
Jobber
Jobber added two new marketing tools—called Reviews and Campaigns—designed to help home service businesses leverage their current clients bases to run key elements of their marketing like automating online review requests and running targeted emails.
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Business Management
Four Top Trends Impacting the Green Industry
Montage Partners
A roundup of four trends that are top of mind for owners and management teams of landscaping companies in 2024.
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Industry Updates
Monthly Musings: Best Business Advice For 2024
In Green Industry Pros' Monthly Musings, landscape pros weigh in on how they've prepared their businesses for the coming year. For the next round, Green Industry Pros asks how landscape pros are contending with the labor challenge. Take the survey now.
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