Ryan Whisner is the editor of Green Industry Pros and Snow Pro magazines that keep landscape and snow removal contractors and equipment dealers on top of the latest products, trends and business strategies that will help them grow their companies.
New to the business-to-business (B2B) publishing industry in 2019, he seeks to help readers find ways to grow their businesses while expanding the magazines’ brands within the markets by telling the right stories both in print and digitally via GreenIndustryPros.Com.
Prior to joining AC Business Media in 2019, Ryan worked as a reporter and editor at the Daily Jefferson County Union newspaper in Fort Atkinson, Wis. for the previous 21 years.
He graduated in 1998 from the UW-Whitewater with a bachelor of arts degree in journalism with a print emphasis and a second degree in political science.
It did not take Ryan long to learn that the green industry was much more than just lawn mowers. He enjoys traveling to the various press events and trade shows to learn more about the latest equipment and trends and to determine the next best story angle.
He now regularly engages with a variety of industry leaders and associations within the industry including manufacturers, contractors, the Outdoor Power Equipment Institute, National Association of Landscape Professionals, Accredited Snow Contractors Association, the Snow and Ice Management Association, Project EverGreen and many more.
He has a keen interest in the latest technological advances within the green industry such as the business management software, electrification of various tools and the overall shift towards the use of autonomous or robotic machines.
As editor, Ryan also serves as host of the Grass Roots podcast on GreenIndustryPros.Com, during which he discusses all aspects of the green industry with a variety of influential landscape business owners and experts in the field.