Zech Strauser, president of Strauser Nature's Helpers in East Stroudsburg, PA, talks about how Come Alive Outside became the inspiration to turn his physical well-being around, which in turn has become an inspiring element of the story he tells to both clients and prospective employees.
Zech was an avid outdoorsman who particularly loved to bike and ski. As a business owner, he soon found himself chained to his desk and computer more and more, pouring over financial statements, proposals, etc. The stress was taking its toll, and Zech knew a change had to happen.
When he'd heard about Come Alive Outside, it struck a nerve. He has ultimately incorporated the mission of Come Alive Outside into his own company's mission and core values. He shares his personal connection to Come Alive Outside—along with his company's—with every potential new employee he talks to. It's about making the great outdoors more environmentally friendly, functional and beautiful. That mission is one that potential employees, especially millennials, can connect with.
Come Alive Outside is a concept turned movement and now non-profit organization that aims to help landscaping companies engage their communities and reconnect them with the great outdoors. Visit Come Alive Outside for more information.