Jeff Winsper

Jeff Winsper is the president of Black Ink Technologies, a provider of CRM analytics solutions for the OPE industry.

From the Author
Mowing & Maintenance
Data Drives, But Gut Decides
Black Ink Technologies
Pick the software that empowers you
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Industry Updates
2020 Was Exhausting. What’s Next?
Black Ink Technologies
Get ready to store some oxygen for 2021
2020 brought in more customers, the biggest question is, can you convince them buy from you on the next purchase.
Business Management
Do more with dealer data to drive profits
Black Ink Technologies
The simplest way to get one’s head wrapped around the journey of data is input – throughput – output – outcome
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Mowing & Maintenance
Four Tips on How to Grow the Pros
Black Ink Technologies
Here are a few tips to help manufacturers, distributors and dealers make a difference to the customers that matter most—the professionals.
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Mowing & Maintenance
UCC1 Filings Aren’t Enough to See a Market’s Potential
Black Ink Technologies
Do you rely too much on UCC1 filing data to help make strategic planning, territory management direct selling, forecasting, budgeting and tactical direct marketing decisions?”
Using UCC1 filings to help gauge product sales success and inform direct marketing efforts is an incomplete effort because UCC1 filings don’t paint a full and accurate picture of the market or growth opportunities.
Mowing & Maintenance
How To Capture a 360° View of Customers
Black Ink Technologies
3 ways OEMs and dealers can work together to gain a better understanding of their target market.
A lack of data collection at the point of sale at the dealer often results in manufacturers flying blind on having a deeper understanding of who and where their top customer and prospect segments are.
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