Dr. Michael Dirr and colleagues will discuss the rationale for branding and how to make it work. Hear about the branders’ new plants, how they market them, breeding aspects and how to secure licenses for new plants. It’s all taking place at the 2011 National Green Centre in January 2011.
Panelists will be:
- Bailey Nurseries - Jonathan Pedersen, Brand & Business Development Manager
- Ball Horticultural Company - Bill Calkins, Independent Garden Center Business Manager
- Conard-Pyle Company - Steve Hutton, President
- Greenleaf Nursery Company - Robert Kerns, Corporate New Product Development Manager
- Plant Introductions, Inc. - Dr Michael Dirr
- Willoway Nurseries - Danny M Gouge, Marketing Manager
The 2011 National Green Centre, presented by the Western Nursery and Landscape Association, will be held January 9-10, 2011 at the AMERICA’S CENTER in St. Louis, MO. Watch nationalgreencentre.org for more information.
