Agrium Marketing Manager Makes Way to Direct Solutions

Direct Solutions, a strategic business unit of Agrium Advanced Technologies, adds Bryan Gooch to its North America marketing team.

Direct Solutions, a strategic business unit of Agrium Advanced Technologies, has announced the addition of Bryan Gooch as North American marketing manager. Gooch was previously the marketing manager at Agrium.

“Bringing Bryan and his extensive industry knowledge and marketing background to the Direct Solutions’ team is very exciting,” said Dave Gingrich, managing director of Direct Solutions. “Bryan’s skills and expertise will allow us to further develop our supplier strategies, support our sales team, and most importantly help match our customers with the right Direct Solutions product to meet their needs.”

Gooch and his team will have responsibility for management of all products Direct Solutions carries across North America, including exclusive access to industry-leading technologies like Signature Brand and BCMU Fertilizer, Loveland Brand nutritionals, adjuvants, and wetting agents, BBK Bed Bug Killer, and MultiGuard Protect EC. In addition, Direct Solutions is a leading provider of Spread it & Forget it and Duration CR Controlled-Release Fertilizer, and XCU Slow-Release Fertilizer.

“Being the best distributor is more than just having the most products; it’s about being a valued consultant, and a member of our customers’ teams,” said Gingrich. “Bryan’s product background and 14 years of industry experience will help us better meet our customers’ needs.”

Prior to joining Direct Solutions, Gooch worked as a marketing product manager for Agrium Advanced Technologies’ Turf & Ornamental Wholesale product lines, and also worked in progressively senior sales and marketing roles with Bayer CropScience.

Direct Solutions is the industry-leading distributor of slow- and controlled-release fertilizers, plant protection products, grass seed and micronutrients for the horticulture and professional turf markets. With 39 locations and 150 professional field representatives across North America, Direct Solutions offers premium quality products, streamlined distribution and unsurpassed customer service to ensure you find the right product to meet your needs. For more information or to contact us, please visit

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