Industry Veteran to Help Develop, Launch Hybrid Selective Herbicide

Intelligro has teamed up with Judith Guido to deliver a brand new solution to the lawn and landscape market.

Judith Guido, a 25-year green industry veteran and Chairwoman of Guido & Associates, has expanded her role of adviser and advocate to Intelligro, an operating brand of Suncor, to help develop and launch Civitas WEEDfree Brand Concentrate. Suncor says that Civitas WEEDfree Brand is an innovative hybrid selective herbicide that uses patent-pending microtechnology to effectively kill over 60 listed broadleaf weeds with less active ingredients, no offensive odor and a fast response rate.

Guido, whose goal in the industry is to bring better products to lawncare workers, became involved with the brand because of the products' focus on transforming plant protection for more resourceful growth.

“Designed with industry and customer needs in mind, Civitas WEEDfree Brand Concentrate goes beyond efficacy to deliver a fast-acting, hybrid solution with no offensive odor,” said Guido. “In addition to a high-performance product, Civitas’ proven track record in the golf industry combined with the backing of Intelligro is what will make Civitas WEEDfree Brand Concentrate resonate and build trust with key stakeholders,” said Guido.

Guido has served as an executive, board member and advisor for a number of industry associations, including several of the leading companies in the green industry. Her extensive background has helped Civitas WEEDfree Brand Concentrate improve its position as a hybrid selective herbicide within the commercial lawncare and landscape market.

“With Guido’s expertise and proactive approach we’ve gained valuable insight into the customers’ and contractors’ needs, as well as a deeper understanding of where the industry is headed,” said Oriana Persechini, category portfolio manager, Intelligro. “Together we’ve been able to identify and capitalize on the gaps in today’s market. We are looking forward to exceeding our customers’ expectations, while helping them differentiate and grow their businesses.”

Civitas WEEDfree Brand Concentrate will officially launch with a press conference at the GIE+EXPO during Landscapes 2015 (formerly Green Industry Conference—GIC). Guido will be in attendance to support the product launch and will also be conducting a panel discussion with leading industry CEOs, as well as delivering a sustainability seminar at the conference.