Advanced Turf Solutions recently announced that Beth Berry has joined its team as vice president of turf and ornamental sales.
“We are excited to have Beth Berry leading our T&O sales team,” said Scott Brame, Advanced Turf Solutions president. “Beth is a seasoned green industry executive with more than two decades of experience leading marketing, sales, business development, partner integration, and customer support teams. Beth’s passion for helping lawn care operators grow their business will be a tremendous asset for Advanced Turf Solutions as we continue toward our goal of delivering best in class, innovative products to the turf and ornamental industry.”
Berry is a widely recognized industry advocate leading the “lawn care essential” initiative in 2020 and is a key resource for state regulatory compliance issues. Most recently, she served as vice president of growth and alliance for Real Green software, where she managed enterprise accounts and strategic partnerships for the green industry software company. Prior to Real Green, she was the Director of customer service for Scotts Miracle-Gro.
In addition to her role at advanced Turf Solutions, Berry serves on the boards of Project Evergreen, National Pest Management Association- Technology, National Association of Landscape Professionals -Membership. She is a member of the National Speakers Association, and NALP Women in Landscape Network and Women in Green Industry. In 2020, Beth was named one of the Top 50 Women Leaders in SaaS by the Software Report. She is a frequent industry speaker, and in 2021 Berry will host a weekly show for Turfs Up Radio focusing on innovation in the green industry.
