RYAN, a manufacturer of turf renovation equipment for lawn care professionals, recently announced the second annual National Aerate your Lawn Day. The holiday falls on the third Saturday in September—September 15th this year—and gives lawn care professionals an opportunity to educate customers about adding aeration services to their lawn care plans.
RYAN also relaunched a dedicated website, www.aerateyourlawntoday.com, giving landscape contractors additional resources to help grow their business. The tools include talking points on the benefits of aeration, product information and an aeration bid calculator. The bid calculator is designed for professionals who are getting into the aeration business, and shows them how to bid jobs accurately and competitively.
“Fall is a time when our professional customers can really stand out and increase profits by offering aeration services,” said Troy Blewett, director of marketing at Schiller Grounds Care, parent company of RYAN. “We brought back this holiday to help them make the most of this crucial season and set themselves up for success for years to come.”
Even though the holiday is only one day, RYAN’s goal is for landscapers to take advantage of the entire aeration season, which spans from August through October, depending on the area of the country.
Industry experts say that the fall season is the best time of year to aerate. The lawn experiences minimal stress during the fall and can easily withstand the aeration process, while helping achieve better airflow, water absorption, fertilizer effectiveness and plant root health. In the fall, many people seed their lawns and aeration is a great way to increase the effectiveness of seeding. Additionally, aerating before winter in northern states helps a lawn prepare to withstand a long, cold winter.
For more information about how to get involved with National Aerate your Lawn Day, please visit www.aerateyourlawntoday.com.