Husqvarna Sells BlueBird Brand

BlueBird-branded turf renovation equipment sold to TEC International based in Auburn Hills, MI.

Husqvarna has announced the sale of Bluebird International to TEC International. The transaction transferred the BlueBird brand, sales and manufacturing to TEC. Under the terms of the agreement, which closed on December 5, 2014, TEC International will continue to produce Husqvarna-branded specialty turf equipment.

"The decision to sell Bluebird International is part of the Husqvarna Group's strategic plan, a strategy that seeks to reduce operational complexity, improve efficiency and give additional focus to our end customers (consumers and professionals) and our core brands," said Jeff Dewosky, vice president-general manager, NA, Husqvarna.

"The acquisition of BlueBird International complements our existing product lineup with an established line of turf equipment.  We look forward to further developing this well-established brand and giving our customers a wider range of product offerings," said Nick Salvatore, executive vice president/COO, TEC International.

BlueBird products will continue to be sold through distributors, dealers and rental organizations, and all impacted partners have been notified of the change.

TEC International is a developer and manufacturer of products for outdoor power equipment and power generation industries with core competencies in research and development, new product engineering and design, global parts sourcing and lean cellular manufacturing. From its Auburn Hills, MI, headquarters, TEC strives to provide cutting edge, innovative products for both domestic and international customers.

Latest