Diversifying your business by adding a product or service can do great things for your dealership’s staying power. By dividing your business into multiple segments, you aren’t putting all of your eggs in one basket. But when adding a new product or service, you have to be sure that your dealership can handle taking on the added financial and management responsibility. The whole point of diversifying is to strengthen your business by offering new products that allow you to reach current customers in new ways and new customers in any way. You don’t want to take on a new area of responsibility if it is going to detract attention from your key business and make customer service suffer.
We have written several articles on dealers who have added products like trailers and services like mobile parts delivery successfully to their business. What they all have in common is that they laid out a careful plan and considered all angles before the execution. Read some of the following articles for tips on how to diversify your business with these products and services successfully.
For Equipment Dealers
- Hardware and Apparel
- Mobile Parts Sales
- Watch for our fall, Stihl-sponsored Dealer Success Guide which includes a special section on adding a rental fleet to your dealership.
For Landscape Contractors