Briggs & Stratton's Assist Tool

An AI-powered tool to tackle all your queries on Briggs & Stratton products.

Briggs Stratton Assist[1]
Briggs & Stratton

Landscape contractors and service technicians at dealers spend significant time looking up parts information and repair and maintenance instructions when repairing a mower. In the past, they’ve had to rely on lengthy manuals or web searches that may not provide accurate information. For dealers and landscapers especially, all of this time meant lost revenue.

Briggs & Stratton already had an extensive collection of internal content that could accurately help with everything from finding the right parts to instructions on maintenance and repair tasks. Using a secure AI model built on the Gemini platform and trained exclusively on internal data, the new Briggs & Stratton Assist tool provides users with professional-grade, trusted support in a fraction of the time.

The potential impact of the new AI-driven tool is immense with more than 41 million U.S. households and thousands of businesses using Briggs & Stratton engines and outdoor power equipment.

Briggs Stratton Assist 2[1]Briggs & Stratton

Briggs & Stratton Assist is available on the Briggs & Stratton website and a dealer version is available in a portal designed specifically for outdoor power equipment dealers. Available in multiple languages.

Since launching in fall 2025, Briggs & Stratton Assist has answered more than 250,000 queries from visitors. We’re now pacing at more than 1,500 requests per day. As visibility of the tool grows, so does its impact. The time saved for the users is incalculable.

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