Winter Equipment builds team as it expands into the contractor market

Winter Equipment recently added and promoted several key personnel as it expands into the contractor market.

Christina Bacnik
Christina Bacnik

Winter Equipment, an established name in the municipal snow and ice management industry, recently added and promoted several key personnel as the company expands into the contractor market and continues to experience steady growth.

Christina Bacnik was promoted to marketing manager and will head up the company’s municipal marketing efforts. Over the past nine years, Bacnik held additional sales and marketing positions with increasing responsibilities at the company.

David J. Fox joined Winter Equipment to lead new product development efforts. With over 40 years in manufacturing and sales engineering, he brings a new level of process development and discipline to product development efforts.  He also maintains a dual role of heading up the contractor sales efforts and will work to educate this sector of Winter Equipment’s existing products.

Heather Huff recently joined Winter Equipment as senior bid specialist, bringing a wealth of knowledge defining business requirements for software and online projects to the position. Prior to joining Winter Equipment, she held positions with the Geauga County Parks District, Progressive Insurance, PFI Knowledge Solutions and ASM International.

Jason Lippincott joined the company also as a marketing manager, heading up marketing for the company’s contractor division. Lippincott brings nearly 10 years of marketing experience to the position, including positions in the snow removal, work truck and electronic industries.

In addition to these key personnel, Winter Equipment also recently filled several manufacturing and production positions.

“We have experienced significant growth over the last few years and have received great interest for our contractor products,” said Ken Marvar, director of sales and marketing, Winter Equipment. “These additions, as well as several new hires on the plant floor, follow our need to ramp up efforts to address this increased demand.”

Winter Equipment recently announced its initiative into the contractor market, with products introduced specifically for contractor distribution and sales.